Creating healthier populations through personalized care
At Vida, we treat the whole person — body and mind — in order to prevent, manage, and improve chronic disease. Our human-led, integrated care programs help people transform their lives in ways that last. That’s why leading organizations, big and small, choose our all-in-one solution to produce better results and save on costs.
We pair expert human providers with sophisticated machine learning to engage members at scale — matching each person to the right level of care. Easy-to-use and easy-to-implement, our solution is uniquely designed to serve diverse populations. Because everyone deserves personalized care.
Our story
Vida was founded in 2014 to treat the root causes of obesity and diabetes through personalized care, integrated mental health support, and the power of human connection.
Cardiometabolic diseases, like obesity and type 2 diabetes, are all too common among Americans. Nearly half of US adults have obesity and one in ten have type 2 diabetes. Those preventable conditions cost over a trillion dollars in healthcare expenses every year. We can do better. At Vida, we’re on a mission to prevent, treat, and even eradicate chronic cardiometabolic diseases — and their staggering costs.
Vida history
March
2023
Vida launches with SelectHealth, to bring virtual health solutions to members managing chronic conditions
February
2023
Vida expands its cardiometabolic capabilities to include GLP-1s for diabetes management and weight loss
January
2023
Vida publishes dramatic improvements in glycemic control in large industry study
December
2022
Vida publishes JMIR paper showing 1.6 reduction in A1C for Spanish-speaking members in Whole Health program
July
2022
Vida launches MSK program for members suffering from chronic lower back pain
May
2022
Vida launches prescribing capabilities for mental health
March
2022
Vida hits NPS of 80 across all programs and 91 for Spanish-preferred members
March
2022
Vida launches turnkey package for small businesses
November
2021
Vida wins MedTech Breakthrough Award for Best Virtual Health Coach
February
2021
Vida publishes JMIR paper showing 1.7 pt reduction in A1C for members in Whole Health program
November
2020
Vida partners with first Medicaid plan, addressing social determinants of health stacked in onboarding members
September
2020
Vida launches Spanish-speaking versions of all programs
April
2020
Vida publishes PLoS ONE paper showing 7.6% weight reduction for members in Weight Loss + program
April
2020
Vida partners with first private insurance plan
February
2020
Vida launches pharmacy and medication management services
November
2019
Vida partners with first Medicare plan, providing physical and mental healthcare for an aging population
August
2018
Vida rolls out first machine learning feature to optimize personalized care at scale
April
2018
Vida begins shipping connected devices to members (scales, glucometers, etc.)
March
2018
Vida partners with Cisco, providing care for 10k+ lives
November
2016
Vida launches Mental Health Therapy program, providing members with direct access to licensed therapists trained in cognitive behavioral therapy
October
2014
Vida launches its first mobile app to the iOS and Android app stores
2014
Vida is founded by Stephanie Tilenius, former executive at Google, eBay, and PayPal
Executive Team
Joe Murad,
Chief Executive Officer
Joe Murad is a seasoned digital health executive and entrepreneur. Previously, he led WithMe Health, pioneering personalized medication guidance. As CEO of PokitDok, Joe played a pivotal role in healthcare interoperability before its acquisition by Change Healthcare. His impact extends to Willis Towers Watson, Extend Health, and eHealth, where he reshaped the health benefits landscape. Joe holds a BA from the University of Southern California and resides in the San Francisco Bay Area.
Richard Frank,
Chief Medical Officer
Dr. Richard Frank brings over 25 years of provider and payer experience across diverse healthcare sectors. His previous roles include Chief Innovation Officer at myNEXUS and Chief Medical Officer at Aspire Health. Dr. Frank is experienced in managing high-risk Medicare and Medicaid populations, developing business, engaging in value-based contracts, and leading clinical programs in various organizational settings.
Raymond Lee,
Chief Product Officer
Ray was most recently VP of Product and Design at Proteus Digital Health where he launched the world’s first fully-integrated digital medicine service offering. He received his MBA from INSEAD and previously led product innovation teams for BT Group in London and Mountain View.
Veeneta Lakhani,
Chief Strategy & Development Officer
Veeneta is an innovative healthcare executive with a decade of experience in senior-level health plan positions across value-based reimbursement, provider operations, and strategic planning. She was formerly Vice President at Anthem where she led the enterprise-wide rollout of Anthem's ACO program and population health services. She began her career in consulting at Mckinsey and Company where she was an Associate Partner and Accenture where she was in the technology practice.
Tamara Bohlig,
Chief Marketing Officer
Tamara Bohlig has more than 30 years of experience across technology, financial services, and consumer products and she has spearheaded marketing for more than 350 products and services. Prior to Vida Health she held senior roles at AssetMark, SmartBiz Loans, Charles Schwab, JPMorgan Chase, and major corporations like Hewlett-Packard and General Mills. Tamara holds a BA from Northwestern University and an MBA from Northwestern’s Kellogg School of Management.
Ravi Guha,
Chief Financial Officer
Mr. Guha was most recently CFO of Heal where he was responsible for strategic planning, financial operations, and corporate development. Under his leadership, Heal transitioned from an episodic urgent care provider to a high-growth primary care entity focused on seniors, leading to the acquisition of the company by Centerwell, a subsidiary of Humana.
Amy Mushlin,
SVP, Clinical Operations and Strategy
Amy was most recently the Vice President of Client Success and Operations at OODA Health, a startup partnering with providers and health plans on consumer billing (sold to Cedar). She was formerly Staff Vice President of Payment Innovation / Provider Engagement at Anthem, where she supported the enterprise-wide rollout of Anthem's ACO program and population health services.
Purnima Boominathan,
General Counsel, SVP Compliance, Head of HR
Purnima Boominathan is an accomplished healthcare and corporate attorney with experience as in-house general and senior counsel to venture-backed and public companies. She has particular experience facilitating the delivery of telemedicine, at-home laboratory services and in-home healthcare. Having held senior legal positions at Doctor On Demand, SWORD Health, and The Kit Company and Workpath, a subsidiary of Roman Health Ventures.
Expert Care Team
Our expert care team is made up of human coaches, licensed therapists, and other health professionals trained to provide guidance, offer supportive accountability, and address barriers that help individuals achieve results.
Chronic Conditions
- Medical doctors
- Certified diabetes educators
- Registered dietitians
- Licensed clinical social workers
- Registered nurses
- Physicians assistants
Mental Health
- Psychiatrists
- State-specific licensure
Master’s in:
- Social Work
- Mental health counseling
- Marriage and family counseling
- Psychology
Prevention
- Physical therapists
- Certified personal trainers
- Registered dietitians
- Certified health coaches
Chronic Conditions
- Medical doctors
- Certified diabetes educators
- Registered dietitians
- Licensed clinical social workers
- Registered nurses
- Physicians assistants
Mental Health
- Psychiatrists
- State-specific licensure
Master’s in:
- Social Work
- Mental health counseling
- Marriage and family counseling
- Psychology
Prevention
- Physical therapists
- Certified personal trainers
- Registered dietitians
- Certified health coaches
Clinical Advisors
We have advisors from some of the top US academic medical centers.
Dr. Robert A. Gabbay
American Diabetes Association
Robert A. Gabbay, MD, Ph.D. is the Chief Scientific and Medical Officer of the American Diabetes Association and Associate Professor at Harvard Medical School and recently transitioned from his role as Chief Medical Officer at the Joslin Diabetes Center. His research focuses on innovative models of diabetes care to improve to enhance diabetes outcomes and improve the lives of people with diabetes. To meet these goals, he has traversed many arenas including an initial career as a basic scientist researcher to develop better patient communication tools, creating the first broad-scale diabetes registry, designing and implementing a care management training program, leading one of the largest primary care transformation efforts in the US around the Patient-Centered Medical Home and defining the medical neighborhood and the role of centers of excellence in diabetes and envisioning the digital health as the latest member of the diabetes team. Along with an extensive peer-reviewed publication record, his views have appeared in popular press like the New York Times, CNN, Washington Post, People, Oprah, and National Public Radio.
Dr. Fatima Cody Stanford
Massachusetts General Hospital & Harvard Medical School
Dr. Fatima Cody Stanford is a world-renowned physician-scientist in the field of obesity medicine. As one of the first fellowship-trained obesity medicine physicians worldwide, Dr. Stanford practices and teaches at Massachusetts General Hospital and Harvard Medical School. She is a member of President Biden’s USDA 2025 Dietary Guidelines Advisory Committee, has published more than 170 peer-reviewed articles and is one of the most highly cited experts in obesity medicine.
Dr. Michael Cantor
Chief Medical Officer, Connect America
Dr. Mike Cantor is a geriatrician and attorney who has extensive experience designing and implementing value-based care, quality improvement, and care management programs for healthcare providers and health plans. He is currently Chief Medical Officer of Connect America, and CEO of The Cantor Group, consulting with value-based care organizations and digital health companies on product strategy and business development. Prior to Connect America he was CMO for Uber Health, Bright Health Plan, CareCentrix, and for the New England Quality Care Alliance (NEQCA). He trained in internal medicine at Beth Israel Hospital in Boston and did his geriatrics fellowship at Harvard Medical School. He has degrees in law and medicine from the University of Illinois.
Dr. William Fearon
Professor of Medicine, Stanford University
Dr. Fearon is board certified in cardiovascular medicine and interventional cardiology, and he is a fellow of the American College of Cardiology, the American Heart Association, and the Society of Cardiovascular Angiography and Interventions. Dr. Fearon’s primary area of research interest is in coronary physiology. He has been the principal investigator of numerous multicenter clinical trials, including the FAME trials, which have resulted in multiple publications in the New England Journal of Medicine and led to worldwide adoption of the use of coronary physiology to guide revascularization decisions in the cardiac catheterization laboratory. He has over 300 publications, speaks regularly at major international conferences, and serves as an Associate Editor for Circulation: Cardiovascular Interventions, Guest Editor in Chief for JACC:Asia, and on the editorial board of the Journal of the American College of Cardiology, Circulation, and JACC Cardiovascular Interventions, among other journals.
Dr. Mohan Lakhani
Interventional Cardiologist
Dr. Lakhani is Board Certified in Internal Medicine and Cardiology and owns a private practice in Southern California. He completed his Internal Medicine training in New York City at New York Downtown Hospital and pursued a Heart Failure and Transplantation fellowship in Salt Lake City, UT at University of Utah, a high volume center for heart transplantation and artificial heart implantations. His training in General and Interventional Cardiology training took place in upstate New York at Albany Medical Center (Albany, NY), a tertiary care university medical center.
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